Steve Hall Introduction
Steve Hall has done time in media, account management and new business. Prior to publishing the award-winning Adrants, Hall was most recently media director at RDW Group working for clients such as Blue Cross Blue Shield and Timex. Previously, Mr. Hall held new business, media and account management positions at BlackSheep Marketing, Starcom/Mediavest, Leo Burnett and Bozell, where he worked for clients including Tyco, Marriott Hotels and Marshmallow Fluff, managing marketing budgets up to $75 million annually in both consumer and business-to-business advertising. Mr. Hall has written about and spoken for industry associations on topics such as the integration of public relations and advertising, the future convergence of media, and the decline of traditional media.
