Tig Tillinghast Introduction

Posted by Tig Tillinghast · Friday May 21, 2004

Tig is publisher of MarketingVOX and MediaBuyerPlanner.com, the marketing news dailies. This is his second stint as editor of the AD:TECH blog.

Tig Tillinghast started out a writer, but fell off the wagon for a few years, finding himself sucked into the advertising vortex. After running his college daily newspaper as editor-in-chief and freelancing for AP wire, New York Times and Hearst Washington Wire, he cut his teeth at some of the largest ad agencies, including Leo Burnett, J. Walter Thompson and a division of McCann Erickson. Helping run accounts for major brands such as Microsoft, Sun, Sprint, McDonald�s, Kelloggs, Sony and General Motors, he went on to take command of some of the industry�s biggest new media groups.

After several years of helping develop new media startup companies, such as Nielsen/Ipro and Solbright, he has been working as an independent consultant to national brands. In 2002 he published his first book, Tactical Guide to Online Marketing. He now runs Watershed Publishing, a vertical trade publication firm that publishes several marketing titles, as well as Defense Industry Daily and Hospital Buyer.

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Tig is publisher of MarketingVOX and MediaBuyerPlanner.com, the marketing news dailies. This is his second stint as editor of the AD:TECH blog. Tig Tillinghast started out a writer, but fell off the wagon for a few years, finding himself sucked into the advertising vortex. After running his college daily newspaper as editor-in-chief and freelancing for AP wire, New York Times and Hearst Washington Wire, he cut his teeth at some of the largest ad agencies, including Leo Burnett, J. Walter Thompson and a division of McCann Erickson. Helping run accounts for major brands such as Microsoft, Sun, Sprint, McDonald�s, Kelloggs, Sony and General Motors, he went on to take command of some of the industry�s biggest new media groups. After several years of helping develop new media startup companies, such as Nielsen/Ipro and Solbright, he has been working as an independent consultant to national brands. In 2002 he published his first book, Tactical Guide to Online Marketing. He now runs Watershed Publishing, a vertical trade publication firm that publishes several marketing titles, as well as Defense Industry Daily and Hospital Buyer. http://www.adtechblog.com/2347/

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Tig Tillinghast Introduction

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