Advertising’s Horizon
Perhaps it’s because it’s the end of a long day and I’m cranky because the Wi-Fi got spotty for me after lunch, but I almost didn’t make it through today’s closing session. Despite John Battelle’s highly intelligent and experienced moderating, I felt that the panel - featuring representatives from Saloman Smith Barney, the New York Times, and Trendscape (full disclosure, Michael Tchong is an online columnist for Fast Company - was relatively rambling and disorganized. I also thought that while some of the disagreements were fun to witness, the group swung between provocation for provocation’s sake and well-reasoned analysis too easily.
Saloman Smith Barney’s Lenny Baker impressed me with his depth of knowledge, and New York Times Digital’s Martin Niesenholtz also lended an air of experience and age to the mix. But for the most part, the group seemed ready to revisit well-trod ground… and not truly consider what the future of advertising could bring.
I don’t know if I expected more futurism or more business pragmatics, but it was a rather down way to end the day. Fingers crossed that tomorrow picks up again.
(A more complete partial transcript of this panel discussion is also available.)
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