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The Affiliate Marketing and Shopping Engine session attracted a full house, but despite a clamoring audience, there was little specific hands-on info to be had.  The session was moderated by Dan Hess of comScore Networks and included Jeremy Daines of Homeclick, Myles Felsing of Red Envelope, Peter Figuredo of NETexponent and Vaughn Smith, Internet Marketing Director at Ebay. The session proved it’s good to be Ebay. When questioned how they would spend an additional $25K, Vaughn Smith of Ebay responded it would be easier for him to figure out how to spend an additional 25 Million.  Dan Hess provided some stats that showed how stats can be misleading. The top 5 shopping sites when measured by unique viewers are 1. Shopping.com 2. Yahoo shopping 3. Bizrate.com but by share of referrals, it’s: 1. MSN shopping 2. Bizrate.com 3. Yahoo shopping but by dollars spent its 1. Yahoo shopping 2. AOL 3. Nexttag Go figure. Some suggestions: - Treat your affiliates with kid gloves - Make sure you send your affiliates their checks on time - You need to police what your affiliates do with your brand and marks Everyone named 1-800-Flowers as the competitor who gets it right. Vaughn Smith from Ebay disclosed that Ebay’s top 50 affiliates get yearly checks of more than a million dollars, generating a number of queries as to how one becomes a top Ebay affiliate. http://www.adtechblog.com/2370/