Technology Marketing Is About The Numbers
Nothing makes a blogger’s job easier than when a presenter summarizes their presentations in a nice, self-contained list. So the “Technology Marketing Ideas You Can Use” panel was a godsend.
Bill Carpenter of Oracle offered his “10 Tips in 10 Minutes”:
- Plan and execute across buying process
- Work with and through sales
- Plan globally, execute locally
- Build and leverage analytics
- Utilize a single data model
- Plan and execute across channels
- Forge alliances with trusted brands
- Define and measure ROI
- Test and learn
- Use agencies as partners
Not to be outdone, Michael Grover of CMP Media offeredd his “3 Laws of Advertising Landing Pages”:
- The landing page is part of the ad.
- Not all clicks are the same. Repeat visitors and first-time visitors should be treated differently and given different offers.
- Be a lead farmer. Nurture leads using media over time, don’t just “hunt” for leads using advertising.
The other guys had some good points as well, but no numbered lists.
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