ZEDO: AdTechBlog Award for Best Conference Marketing Stunt
Click photo to enlarge
In case you can't quite make out what's going on (even the larger picture, which pops up when you click the thumbnail, is rather grainy), here's the story. Outside of the exhibit hall, there is a booth that audaciously is selling bottled water for $5! The little sign on the counter says "Soft Drinks / Mineral Water $5." Then you notice, off to the right, ZEDO has left a sign saying "Free Bottled Water at ZEDO Inc.'s Table..."
The real loser in this photo is Tribal Fusion, whose sign above creates the false impression they are sponsoring the $5 bottles of water.
