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Maximizing a weekend on Cape Cod, I opted for early Monday morning travel to Ad:TECH Chicago. The 4 a.m. flight and put me at the Sheraton around 9:30, and I immediately realized the escalator was going to be my best friend, especially as the event is spread across four floors. There is quickly developing an escalator social club. Speaking of social events, there are no less that five parties to look forward to tonight, so prepare your party hopping shoes. Luckily, they are all about one half mile from the hotel. See the list in the comments section of the party post below. Later - going to catch the sessions. http://www.adtechblog.com/2411/