AD:TECH Tuesday Night Party Report

Following Monday’s all-out, non-stop, multi-party bash, the social scene Tuesday night was less harried than the day before, with more one on one dinners and a slower pace. There were no exhibit hall parties, as exhibitors were more concerned with packing up their booths as fast as possible once the hall closed so many headed out to dinner or drinks with friends to start the night.

The first stop for our entourage was the Hilton Hotel bar. Yes, we know it’s not very exciting but it was time well spent after standing up on the floor all day doing business. Drinks and appetizers were shared with Underscore Marketing’s Tom Hespos and Jim Meskauskas as well as Integrated Media Solutions‘ Jason Oates. After debating the merits of the consumer control trend and, visiting Booble on our hand helds to pass time, Tom and Jim headed off to a client dinner and we cabbed our way down to the Eyeblaster Awards party at Show.

In what turned out to be both brilliant and, at the same time, confusing event planning, the Eyeblaster Awards party was held at the same venue as the Bluelithium AD:TECH After Party. The brilliant part was once at the Eyeblaster Awards, there was no need to venture out into the cold to another club to attend the Bluelithium party. The not so brilliant part occurred when Show and Bluelithium attempted to clear the place of everyone to effectively restart their party fresh. After about one half hour of nudging by bouncers, music lowered by DJ’s and raised lights, it became clear no one already present was going to leave simply to stand in line outside in the cold waiting to get back in. Not logical. Thankfully, common sense prevailed and the DJ kicked off the Bluelitium party with a simple “Welcome to the Bluelithium party” announcement. We don’t know our music very well but we’d describe the style as a form of Latin-laced dance pop.

For its small size, Show handled the crowd quiet well. While filled to capacity, our group found an area to the right of the stage in the front of the venue that was spacious enough to move about and talk without tearing a vocal chord. We met Neal Sheridan from HomeStore and the crew from Catalano Lellos & Silverstein including new media hires Ami Hoberg and Mike Valentin and graphic designer Alice Anda. Both Mike and Alice ripped up our little corner of the dance floor with their smooth moves. Luckily, sobriety was in attendance and the suggestions for us to hop up on to the center stage to show off dance moves from the Class of ‘84 was politely declined.

While our group never made it up, there were people that did manage to find their way up to the various platforms throughout Show. Yes, the requisite AD:TECH table/pole dancers were in attendance causing hundreds of cameras to flash away in what could only be described as a digital drool fest. While flashes lit up the club, two of the dancers climbed up on the bar and as onlookers crowded for an unobstructed view. The third dancer climbed onto a raised platform in the back of the club and clearly possessed the highest level of thrustability, as can be seen in the clip (rated PG) linked below.

The night ended conversing with our favorite AD:TECH friend, with whom more pictures were exchanged and an enjoyable cab ride home was shared. More sordid pics available on the extended AD:TECH dance remix version of this party post, hosted at Adrants.