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This year the number of wacky attractions and booth babes seems to be quite low. In addition to the usual flashing LEDs, funky tchotchkes, logo wear, and free t-shirts, I found only a few truly noticeable gimmicks. In my first walk through the exhibit hall I saw booth babes at Search Engine Optimization, Inc. (booth 221, if you must). They’re wearing t-shirts reading “Wanna Be On Top?” as captured here by a picture from Steve Hall. Also present were strolling babes for Partner Weekly, a beer tap at Adknowledge (Booth 115 if you are thirsty), and Alyssa the contortionist at FindWhat, right inside the door to the exhibit hall doors. I’m sure I’ll see more as I explore further. http://www.adtechblog.com/2452/