Best or Worst Promotion?
Omniture wins the award for best scheme for getting hundreds of show attendees to wear their bright green t-shirts everywhere during the show. The idea was that if the roving Omniture crew saw you wearing the shirt you could win from $100 to $5,000. Every once in a while, you would hear a ruckus and look over to see three people in green shirts making a lot of noise as they approached the lucky winner and then loudly counted out their cash.
From a promotional view, it was a coup to get so much visibility. You could not look down an aisle and not see someone wearing an Omniture shirt. But, there is a flip side to relying on avarice for your publicity. What control do you lose over your brand when you get everyone and their mother (literally!) wearing your brand all over the show?
