Two ‘Hottest’ Apps Nowhere on the Show Floor

As I walked up and down the aisles of the show floor yesterday I was struck by two things I didn’t see. No one was talking about blogging and social media. And no one was talking about mobility applications. Meanwhile, I had just exited a keynote where mobility and blogging were mentioned as part of the ‘Next Wave.’

There was one company I saw that had the word “blog” mentioned in their booth signage. That’s it.

What I did learn is that it’s a damn good thing I focus most of my business on blogging, social media, online community, written content and the like because there are maybe a thousand companies out there doing search engine optimization and marketing. I’m glad I wasn’t in the market for such services yesterday...not sure how I would differentiate between all those exhibitors (which doesn’t say much for their booths I suppose.)