1MPACT LA Introduction
What do you get when you take the educational sessions from ad:tech and compress them into a one day traveling road show? 1MPACT.
This was a great one day conglomeration of the best sessions with a little networking thrown in. You get a jam packed schedule that broke out into three tracks: Online Advertisng Analytics and Optimization; Web Site Design and Optimization; and Analyzing Your Marketing ROI. Since this is ad:tech, you also get to witness the Hot Seat in the Connect Live! session at the end of the show. No hats or costumes this time, just a "throne" for the lucky ones being grilled.
What is different here is that this really is a road show. They packed up after one day and move on to the next city. Los Angeles (actually Torrance - just a few miles east of my office) was the third location of this ten city tour. I'm not quite sure if some of the speakers and exhibitors will see their home for the next month as there are two shows a week in different cities. If you review the sessions closely, you will see a large number of speakers listed. This is to allow speakers to make as many of these cities as they can, as the actual speakers at each event will be a subset of this list. This makes sense as most of these people are high level executives who can't tale the road for five weeks just for this show.
Of course, that is the downside to this as well. If you were hoping to meet a certain speaker at the show when it comes to town, they may not have chosen to come out to your fair city.
There is a small exhibit hall and a minimum of Tchochkes, but thankfully no booth babes either. The day is so packed with interesting sessions that even the breaks are not long enough to talk to all of the vendors.
