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When the thousands descend upon the Moscone Center April 26-28 for ad:tech San Francisco, the show expects to be the largest ad:tech ever, breaking all former attendance records. In a shift from past shows, ad:tech San Francisco will launch “The Now and Next Technology Showcase,” a program which will offer firsthand access to the technology and real-world uses of products from more than 40 companies in the mobile, TV and gaming spaces. Rather than relying on static presentations, companies offer interactive demos where attendees can see, touch and play with products and talk directly with representatives. We think that’s a far better route than the standard 95 percent presentation, 5 percent QA formula on which most conferences embark. http://www.adtechblog.com/2564/