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The planning team that scheduled the rooms for this morning’s sessions apparently didn’t get the word that Word Of Mouth is a hot topic. If you arrived only 10 minutes early you (and I) missed out. The audience had already filled the room, and the hallway, to capacity. If you look really close, you can see one of the speakers through the door: Meanwhile though, the session on government regulation next door (in a room twice as big) had plenty of seats. Sounds like a job for the Department of Planning for Planning Department. Off to learn what Big Brother has in store for us. http://www.adtechblog.com/2689/