Advanced SEO: Use Common Sense
Before I got to ad:tech I was really looking forward to hearing truly advanced techniques here. But after sitting though a few panels with experts who were not as expert as billed, my expectations were tempered. Add in that this session was to be mostly audience Q&A and that the audience was not advanced power users, and you get basic search engine optimization advice. Let me first give away the biggest secret of SEO: build your site for the users and the search engines will like it. Anything done for the sole purpose of the search spider is likely to either make no difference or hurt. I’ve known this for years and I’m not a certified expert.
Last year I covered Mike Grehan and this year I had the pleasure to see another luminary in the SEO field, Bruce Clay along with Aaron D’Souza of Google and Sandor Marik of the large publisher CondeNet answer questions on SEO. Bruce set the session up with a few areas to cover before they got into the audience portion, which is good because these were hot topics and important to talk about for many in the audience.
Bruce talked about linking strategies, saying that links can be divided into three groups: similar sites, internal links, and exterior (experts linking to experts) links. Aaron revealed his tech roots by comparing links to signals, saying that the signal varies over time. If it gets corrupted, the signal strength diminishes. He did not talk about signal to noise ratios, but I bet they are part of the algorithm. Sandor gave the example of CondeNet where they have links at the bottom of all their pages to their other sites. This helps with branding and to help users find out about their other sites. Note that he said nothing about doing this for the search engines.
Next they talked about search Spam. Bruce said that most issues come from people learning how to optimize their site from others, likening it to the Telephone Game where one webmaster learns from a Spam site, and the next learns from the copied site, and so on. People end up implementing techniques not knowing that it is considered Spam. Aaron said there can be a fine line between Spam and badly written code comparing Spam to Porn, saying that “when you see it you know it is evil.” Examples he gave were white text on white backgrounds and JavaScript redirects. He noted that poorly done sites would be demoted in the rankings. One great piece of news is that Google is starting to communicate with Webmasters better, saying that information and even emails will be showing up in the Webmaster tools area.
Bruce asked how many in the audience think it is a good thing that Wikipedia outranks them in the results. After nobody raised their hand, Bruce said that it would only be a matter of time before search engines learn behavioral actions and adjust results accordingly. Aaron gave some history by explaining that Yahoo! Directory solved the reputation problem, but could not handle the reach. Page Rank combined reputation with reach and content, but the 3rd piece of the puzzle is satisfied users. Social sites show explicit signals of what users consider important and relevant.
Next came questions from the floor. When asked about multiple sites with duplicate content and the risk of penalties, Aaron said that it was not the way it worked. If the same content is on more than one site, Google would choose which one site was the authority and leave that in the results, saying they “do not penalize people for duplicate content” or else your competitor would just duplicate your site until you were banned from the results.
A question was asked about building a page around a keyword to get ranking for it. Bruce commented that you an do this for many keywords on many pages. He gave the example of one page where he focused on 17 keywords, and not all of them are in the title. Aaron then said almost the same thing Mike Grehan said a year ago. “Look at the results and justify why your site should be above the ones that are there.”
After Bruce refuted a postulation that search results were corrupt in some cases, they fielded questions about link text and linking to a site’s most popular pages (the text should be good for the user, and if those pages are popular, then this is good for users), they talked a bit about internal linking. Aaron gave the obvious advice to make it easy for the users and the crawlers would follow the same links. Bruce advised structuring internal links based on related keywords. Saying that you should take a specific area and focus on it because this is an “opportunity for you to vote on these pages’ importance.” He also added that “home” is not the best word to use to describe the top page for your site, and to choose a keyword or phrase instead.
There was actually disagreement on the subject of Meta tags. Aaron said that there was no point other than the Title and Description tags, but Bruce countered that there is more out there than the top engines and some use the tags. While they can be used for Spam, why not spend some time to make them the best that they can be. After all, the worst case is that they will be ignored.
The final question was one I have seen debated a lot lately. The panel was asked how important W3C valid code is to the search engines. Aaron at first implied that it really does not mater by saying that the bots were created to be very robust interpreters of code. While he said that it might help, browsers and crawlers were written to figure it out. Bruce interjected that he make every page of his site compliant, and Aaron followed up with an example of a blind engineer at Google. Aaron said that unless the code is standards compliant you may be restricting your pages from some users and that valid and clean code should be used. Not having accessible content restricts your site as a product. My take on this is that small errors should not be a big deal, but larger errors can cause demotions. Also, if not now, at some point in the future the engines might look at two similarly ranked pages and they will choose the one with compliant code as the better page to offer in the results.
It has been said that there is no exact science to SEO. There are some key elements that can be added to your site both as content and as tags, however what gets crawled first? Who knows? What is important? Who knows. The best piece of advice that I have been given when optimizing a site is to have relevant and pertinent content. After that, adding meta tags, internal links, etc. is something to build on after the fact. Another good tip, having a page of testimonials. Have clients write your content for you. A good piece of advice is to include what city they are writing from as well. It gives your page relevancy!
- Faisal
By Faisal on 2007 05 14
Great post. I am still new so I am still unfamiliar to advanced SEO techniques. However, common sense is also a must for newbies like me.
By Joem on 2007 05 23
Greetings everybody. I just joined the site and wanted to say hi.
<a >Unusual Facts</a>
By annesky on 2008 07 23
<a >card credit debt forgiveness settlement, agency card credit debt settlement, creditor debt settlement usa</a>
http://trust-debt-settlement.us - unsecured debt settlement, debt settlement option, settlement debt agreement
<a >association debt national settlement, debt settlement houston texas, christian debt settlement</a>
By seastardentdebt on 2008 07 24
Hello everyone. I just joined the site and I’m just introducing myself.
<a >Strange Facts</a>
By annesky on 2008 07 24
<a >bankruptcy or debt settlement, repair credit with debt settlement, card credit debt settlement strategy unsecured</a>
http://settlement-company.blogspot.com - association debt national settlement, debt settlement company, reliable debt settlement company
<a >american debt settlement, debt settlement arizona, debt settlement arizona</a>
By seastardentdebt on 2008 07 25
<a >card credit debt letter settlement, repair credit with debt settlement, unsecured credit card debt settlement strategy</a>
http://simple-debt.blogspot.com - advice debt free legal settlement, unsecured credit card debt settlement strategy, christian debt settlement
<a >debt law office settlement, debt settlement offer letter, debt settlement program</a>
By tiplesiaxotteblog on 2008 07 25
<a >reliable debt settlement company, debt settlement message board, best debt settlement company</a>
http://simple-debt.blogspot.com - card credit debt settlement strategy unsecured, unsecured debt settlement, debt settlement america
<a >pro and cons of debt settlement, bankruptcy or debt settlement, settlement of credit card debt on credit report</a>
By tiplesiaxotteblog on 2008 07 26
<a >free public record of sex offender </a>,<a >free very young sex pic </a>,<a >free sex password lesbian </a>,<a >clip download free group sex video </a>,<a >free download sex film </a>,<a >read free sex story about lesbian </a>,<a >comic free sex toon </a>,<a >free black on black sex video </a>,<a >black free gay man sex white </a>,<a >free having picture pre sex teen </a>,<a >free online sex video clip </a>,<a >free gay sex streaming video </a>,<a >free gallery gay photo sex </a>,<a >free movie position sex </a>,<a >free teen sex site </a>,<a >free asian sex cam </a>,<a >free young lesbian sex </a>,<a >free sex mpeg and vids </a>,<a >free info oral remember sex thumb </a>,<a >free sex only movie </a>
http://ravalbcn.com/foro/viewtopic.php?p=183871 - chat free sex virtual ,http://www.severprojekt.com/forum2/viewtopic.php?p=264933 - download free philippine scandal sex video ,http://forums.ruineland.eu/viewtopic.php?p=166030 - asian free sex vids ,http://he.lamas.hu/viewtopic.php?p=126672 - cartoon famous free gallery sex ,http://www.sexcommunity.at/board/viewtopic.php?p=140962 - clip directory free sex clip ,http://www.alladstop.com/forums/viewtopic.php?p=132596 - clip free pregnant sex video ,http://www.fanclub-rosenheim.de/sbr///////viewtopic.php?p=372253 - free lesbian sex young ,http://www.brotherhoodoflolli.de/DAOC/forum/viewtopic.php?p=28049 - clip free gay man sex video ,http://www.gold4ger.de/forum/viewtopic.php?p=315440 - ,http://spinebreaker.org/viewtopic.php?p=124659 - free movie sex woman ,http://isengart.com/forum/viewtopic.php?p=62150 - free sex chat now ,http://sport.megagame.ee/viewtopic.php?p=256105 - free indian info remember sex story ,http://www.dsug.nl/forum/viewtopic.php?p=369593 - free japanese movie sex ,http://www.obigaulois.com/forum/viewtopic.php?p=342775 - free anime sex vids ,http://www.kamikazeparaguay.com/foro//viewtopic.php?p=370483 - free sex trailer ,http://www.salacambalache.es/foro/viewtopic.php?p=88891 - free gay cartoon sex ,http://www.et4fun.com/ry/foorumi/viewtopic.php?p=154240 - sex free porn picture pic ,http://newsjerks.com/messages/viewtopic.php?p=181523 - ,http://greenvilleantiwarsociety.com/forum/viewtopic.php?p=25178 - free paris hilton sex clip ,http://www.incursionguild.org/forum/viewtopic.php?p=191897 - free oral sex teen
By Oriermitoprn on 2008 07 26
<a >amateur free porn sex video </a>
<a >anal free pic sex </a>
<a >black free lesbian sex </a>
<a >adult cam chat free sex web </a>
<a >free porn sex trans video </a>
<a >free sex xxx download </a>
<a >older woman free sex video </a>
<a >free teen sex movie clip </a>
<a >watch paris hiltons sex video for free </a>
<a >free outdoor sex u.s </a>
<a >free gay sex show </a>
<a >ass black fat free sex </a>
<a >free old photo pic sex vintage </a>
<a >free gay group sex movie </a>
<a >free teen sex movie post </a>
<a >free sex vids download </a>
<a >black clip fat free sex </a>
By TetNeotadoodawow on 2008 07 27
<a >free milf oral sex </a>
<a >free game poker sex </a>
<a >com free info remember sex story </a>
<a >free hardcore teen sex picture </a>
<a >free nude sex vids </a>
<a >free position sample sex </a>
<a >free interracial sex pic </a>
<a >free hentai play sex video </a>
<a >free playmate search sex virginia </a>
<a >black free gay picture sex </a>
<a >black free gallery pic sex </a>
<a >woman sex free anal </a>
<a >ass big free movie sex </a>
<a >big boob free sex video </a>
<a >free sex story with picture </a>
<a >free black woman sex </a>
<a >free hot porn sex xxx </a>
<a >free hot teen sex pic </a>
<a >divxxx free movie sex video </a>
By PenHeeryweduoi on 2008 07 28
freak of nature porn porno best for you:
http://pilll.net/rab.jpg http://pilll.net/bar.jpg
http://pilll.net/bwb.jpg http://pilll.net/jf.jpg
http://pilll.net/tlib.jpg http://pilll.net/mlib.jpg
<A >nikki porn star thering</A> nikki porn star thering I pull the car into the driveway. We get out of the car a y what he was watching that he had forgotten to jack off. But it wasnt necessary. <A >bible black porn</A> bible black porn <A >free porn username password</A> free porn username password You might have made the experiment more carefully. To help me take my mind off of things, she offered to take <A >flash porn movie</A> flash porn movie <A >watch free long porn movie</A> watch free long porn movie <A >porn fights</A> porn fights
_______________________
big porn star tit xxx
swe porn
male porn picture
macy sky the porn star
calkowicie darmowe porno
free extreme porn movie
rusian porn
latino pornstars
hrvatska pornici
nick jr porn
porn star fuck hard
black women and white men porn
fuck porn star tit
alice free in pic porn wonderland
yugi oh porn
brazilian hardcore porn
park picture porn south
free krystal movie porn steal
free goth picture porn
pornbird.com
bridgette wilson porn
granny porn video samples
bruno b porn
porn pictures of jessica alba
free porn pic no credit card
amateur porn voyeur
porn wmp
porn syrian
black college porn
jeremy lory porn
hey arnold porn
andy hunter gay porn
france free picture porn
gay porn for sale
fat reality porn
cum and boob porn
cheap dvd porn store
vedete porn romanesti
mexicanas peliculas pornograficas
hardcore celebrity porn
nancy ajram porn
free adult porn comic
teen titan porn pic
butt hole porn
grown man look at pornography still
disney porn trailer
porn chic
porno bizarro
cartoon porn gallery
bever porn
free amateur porn movie
porn star and stds
porn movies juicy clips
young porn password
al jolson enterprises porn
access free password porn
blonde boob porn star
lesbian amateur porn
gay sailor porn
starting a porn business
black porn sample clip
pornographic picture of
senegalese porn
porn video wild
big black booty pic porn
hard core porn video
tawny roberts porn star
new pornographers the face of zero and one
cum free gay porn shot
carly parker porn
thumbnail asian porn absolutely free
swimsuit model porn
real hermaphrodite porn
porn student
movie pornstargals
pornographic pictures
pegging porn
big brother lea porn
porno films download
book pornographic
clip free gallery porn
phillipina porn
world disney porn
betty boop porno
dvds porn
fishnet lilly porn tiger
youngporno
pornography big breast
unblocked porn site
starfox krystal porn
japan porn forum
my friends mom porn
.com free gallery movie picture pink porn world
flight attendent porn
luna blanca porn
free long porn star movie
leonas porn
free porn psp sample
clip free gallery mature porn video
bang gang porn sex
By Cretrogralegirl on 2008 07 29
<a >actos de contrito verdad sobre hgh phytoestrogen creme and breast enhancement </a>
does prevacid cause irritablity in children levitra vs cialis human growth hormone tmj
http://aibolit-pills.com - cost costco drug plavix prescription can melatonin keep you awake fibromyalgia paxil cr
By Brenefrarrycialis on 2008 07 29
<a >prednisone and skin infection drug interactions celebrex tramadol cyclobenzaprine brite sight 3d rest </a>
ho do i use viagra type i bipolar seroquel reaction breast enhancement natural pill
http://aibolit-pharmacy.com - scotch brite roll lock purim carnival idea side effects of lamictal 100 mg
By aibolitpharmacy on 2008 08 01
!!!FREE PORNO pornoclip FREE PORNO!!!
http://pyporno.com/imgs/10012.jpg http://pyporno.com/imgs/10026.jpg http://pyporno.com/imgs/10038.jpg
<A >tory lane porn star</A> tory lane porn star <A >harley porn</A> harley porn <A >non-porn nude pregnant women</A> non-porn nude pregnant women <A >pornenmeer.nl</A> pornenmeer.nl <A >bbw free porn post</A> bbw free porn post <A >bang bus gang porn</A> bang bus gang porn <A >shemale porn movies</A> shemale porn movies <A >vintage porn star</A> vintage porn star <A >own porn site start</A> own porn site start <A >between crime pornography relationship</A> between crime pornography relationship <A >celebrity porn photos</A> celebrity porn photos <A >dad on daughter porn</A> dad on daughter porn <A >gay porn gag the fag</A> gay porn gag the fag <A >free anal porn movie</A> free anal porn movie <A >black porn star web site</A> black porn star web site <A >black porn star adina jewel</A> black porn star adina jewel <A >cheerleader porn video</A> cheerleader porn video <A >bush george make monkey porn w</A> bush george make monkey porn w <A >cartoni porn x</A> cartoni porn x <A >old porn film</A> old porn film <A >free full length porn online</A> free full length porn online <A >photo porno</A> photo porno <A >japanese kogal porn</A> japanese kogal porn <A >gay thug porn</A> gay thug porn <A >porn with no memberships</A> porn with no memberships <A >hun page porn</A> hun page porn <A >veil porn</A> veil porn <A >found maxim porn</A> found maxim porn <A >wetporn</A> wetporn <A >swf porn</A> swf porn <A >porn sex filmi</A> porn sex filmi <A >free wink anime porn</A> free wink anime porn <A >free picture gay man porn</A> free picture gay man porn <A >massive cock porn</A> massive cock porn <A >gen 13 porn</A> gen 13 porn <A >young pregnant porn</A> young pregnant porn <A >bush fetches george porn sex toy w</A> bush fetches george porn sex toy w <A >movie porn young</A> movie porn young <A >fantaporn gallery lust</A> fantaporn gallery lust <A >13 year old porn pics</A> 13 year old porn pics <A >relatos porn de sexo</A> relatos porn de sexo <A >porn star mercedes ashley</A> porn star mercedes ashley <A >john holms porn flix</A> john holms porn flix <A >three porn</A> three porn <A >white men on black women porn</A> white men on black women porn <A >cam masturbating people porn their watching web</A> cam masturbating people porn their watching web <A >kim porn possible ron stoppable</A> kim porn possible ron stoppable <A >adult directory porn</A> adult directory porn <A >free gals porn</A> free gals porn <A >bush fetches george porn sex toy w</A> bush fetches george porn sex toy w
By Cretrogralegirl on 2008 08 02
!!!FREE PORNO black clear crystal porn star FREE PORNO!!!
http://pyporno.com/imgs/10009.jpg http://pyporno.com/imgs/10029.jpg http://pyporno.com/imgs/10002.jpg
<A >anime hentai porn raider tomb</A> anime hentai porn raider tomb <A >guide movie porn</A> guide movie porn <A >model nude porn sexy teen</A> model nude porn sexy teen <A >pornpayperview</A> pornpayperview <A >besplatni pornici</A> besplatni pornici <A >big porn toots</A> big porn toots <A >dark porn secret sex</A> dark porn secret sex <A >porn xxx</A> porn xxx <A >xxx hardcore anal porn</A> xxx hardcore anal porn <A >pornstar nicole sheridan</A> pornstar nicole sheridan <A >swingers porn pics</A> swingers porn pics <A >thumbzilla free porn</A> thumbzilla free porn <A >porn windows media player</A> porn windows media player <A >i like to watch porn</A> i like to watch porn <A >bbs board forum image porn teen</A> bbs board forum image porn teen <A >dragon ball porno</A> dragon ball porno <A >blogthings.com pornname.html</A> blogthings.com pornname.html <A >cortos porn video</A> cortos porn video <A >ass free movie parade porn sample</A> ass free movie parade porn sample <A >filmmaking florida fort gay lauderdale porn</A> filmmaking florida fort gay lauderdale porn <A >home grown amateure porn movies</A> home grown amateure porn movies <A >the flintstone porn</A> the flintstone porn <A >pornstar fingered</A> pornstar fingered <A >bareback free gay hardcore porn</A> bareback free gay hardcore porn <A >evil porno cartoons</A> evil porno cartoons <A >indian porn sex</A> indian porn sex <A >have sex with a porn star</A> have sex with a porn star <A >norsk porno</A> norsk porno <A >gay porn search engine</A> gay porn search engine <A >situs film porn</A> situs film porn <A >free hot porn clips</A> free hot porn clips <A >free hentai porn site</A> free hentai porn site <A >dans movie porn post</A> dans movie porn post <A >adult porno video</A> adult porno video <A >porn peludas</A> porn peludas <A >pornstarsexy amber evans</A> pornstarsexy amber evans <A >hot hottest cartoon digimon porn</A> hot hottest cartoon digimon porn <A >tarzan and jane porn</A> tarzan and jane porn <A >free kobe movie porn tai</A> free kobe movie porn tai <A >muscle men porn videos</A> muscle men porn videos <A >mr.chews asian beaver porn</A> mr.chews asian beaver porn <A >i m looking at porn over here</A> i m looking at porn over here <A >gay porn twinks</A> gay porn twinks <A >free fun porn games</A> free fun porn games <A >porno eskimo</A> porno eskimo <A >cartoon jessica porn rabbit</A> cartoon jessica porn rabbit <A >juegos hentai porn</A> juegos hentai porn <A >pokemon porn video</A> pokemon porn video <A >vintage big tit porn free</A> vintage big tit porn free <A >free gallery milf picture porn</A> free gallery milf picture porn
By Cretrogralegirl on 2008 08 03
!!!FREE PORNO katarina pornochic 2 FREE PORNO!!!
http://pyporno.com/imgs/10016.jpg http://pyporno.com/imgs/10021.jpg http://pyporno.com/imgs/10040.jpg
<A >adult groups.msn.com porn site </A> digimon porn <A >porn vintage </A> free porn clip <A >disney groups.msn.com porn site </A> gay porn star <A >actress porn </A> porn quality <A >interracial porn </A> porn movie clip <A >porn sex </A> pornstarbook.com <A >pornotube.com </A> free porn watch <A >amateur porn video </A> lettherebeporn <A >retro porn </A> paris hilton porn video <A >clip movie porn </A> foto gordas porno.com.es site <A >fidelity porn </A> pornstars.com <A >paris hilton porn video </A> black porn star <A >homemade porn video </A> bisexual porn <A >college porn </A> porn sexy <A >porn teen video </A> porn bloopers
By Cretrogralegirl on 2008 08 03
!!!FREE PORNO your mom porn FREE PORNO!!!
http://pyporno.com/imgs/10015.jpg http://pyporno.com/imgs/10023.jpg http://pyporno.com/imgs/10036.jpg
<A >disney toons xxx porn </A> porn gallery <A >porn star in training </A> male porn <A >porn pregnant </A> home porn video <A >porn search </A> porn pyros <A >porn pregnant </A> hd porn <A >german porn </A> free mpeg porn <A >pornotube </A> thai porn <A >private porn movie </A> barbara doll porn star <A >celeb porn </A> free porn <A >porn reality </A> porn tv <A >pornaccess </A> porn site top <A >disney tarzan porn </A> porn web site <A >kim possible porn </A> ball dragon porn z <A >asian free password porn site </A> porn site web <A >vintage porn post </A> give porn
By Cretrogralegirl on 2008 08 04
!!!FREE PORNO age porn under FREE PORNO!!!
http://pyporno.com/imgs/10009.jpg http://pyporno.com/imgs/10028.jpg http://pyporno.com/imgs/10040.jpg
<A >eskimo porn </A> private porn <A >porn vids </A> thai porn <A >ball dragon porn z </A> angel porn <A >xxx hardcore porn </A> live porn <A >free gay porn movie </A> pornstargals <A >foto porn </A> dbz porn <A >britney spears porn </A> japanese porn <A >asian porn </A> free milf porn <A >kim possible porn </A> anal free porn <A >finder porn star </A> porn reality site <A >pay per porn view </A> big black free porn tit <A >myspace.com porn site star </A> pornography <A >porn movie </A> toon porn <A >anime porn </A> black porn star <A >porn post vintage </A> actress porn
By Cretrogralegirl on 2008 08 04
посмотрите!
http://www.youtube.com/watch?v=WkjTeN6jGTk
By devidblein on 2008 08 12
