Best Branding Not at the Show
As one involved in the advertising area I always look at advertising to see what others are trying out and who is doing what. Some companies here have done a great job with ads and sponsorships to be ubiquitous, but the one campaign that really stood out for me was not interactive and not here at the show. I took BART to the show and used the Powell Street exit. The first thing I noticed as I exited the train was that every single poster was for Puma - more specifically the Puma Store nearby on Market Street.
Walk towards the stairs and you can’t miss an ad applied to the floor and stairs. Once you are at the upper level of the station, every support pillar and poster is again controlled by the Puma Store. They have a nice variety of creatives to keep from seeing the same thing over and over, and there is a semi-story as the hip young guy notices the hot girl - both on the posters, and with the wraps of the characters on each pillar.
