Chicago ad:tech Takes A Good Look at Search

If you’re into search, the ad:tech Chicago conference is where you want to be this summer. Exploring the mashup of search, video and contextual targeting in a session called Search + Video + Contextual Targeting: The Holy Grail? are Yahoo Video Strategy Director Rebecca Paoletti, Avenue A Razorfish National Manager Patrick Moorhead and Organic Customer Insight Group Director Chris D,Alessandro. The trio, along with moderator GM Planworks/Starcom Mediavest Group Exec VP Curt Hecht will explore the coming marriage of video and contextual advertising.
Three other search-focused panels will examine local and mobile search, the maximization of search across all areas of a large, multi-faceted brand marketing company and redefining search as a category to better understand its full potential for marketers.
