Universal McCann CEO Nick Brien Keynotes ad:tech New York
The opening keynote for ad:tech New York 2007 will be given by Universal McCann Worldwide CEO Nick Brien. Brien will disucss the importance of strategic communications and consumer context planning in relationship to media planning in a world where it's becoming insanely difficult to pin down consumer behavior and put a marketing message in front of them. Brien joined Universal McCann in 2005 after a long stint at Publicis Groupe's Leo Burnett and Starcom
