Pete Blackshaw, Kate Thorp and Rich LeFurgy Honored at ad:tech Awards
Last night, ad:tech hosted the 11th Annual ad:tech Awards Ceremony at Mezzanine in San Francisco. More than 35 award winners were recognized and honored for their creative contributions and 3 marketing veterans were presented with the Industry Achievement Award. Bay Area DJ, E-Rock, played music throughout the night while performing artist, Nick Myerhoff (designer and owner of GIRLRIDER) created a unique graffiti mural.
Award winners will be featured for one year on a dedicated micro site http://www.ad-tech.com/awards/winners/ distributed to media channels, as well as highlighted on the ad:tech Awards web site http://www.ad-tech.com/awards/index.asp.
The 2008 Industry Achievers:
Pete Blackshaw (Executive VP, Digital Strategic Services, Nielsen Online) has been an industry leader since co-leading p&g’s interactive marketing efforts. He founded PlanetFeedback.com, coined the term “consumer-generated media,” and co-founded the Word-of-Mouth Marketing Association (WOMMA). He also has a forthcoming book, “Satisfied Customers Tell Three Friends, Angry Customers Tell 3000”.
Kate Thorp (CEO of Real Girls Media) was named one of the Top 25 Women to Watch by Advertising Age (1998) and a Media All Star by OMMA (2005). She was also inducted into the AAF Hall of Achievement for executives under 40 (2000).
Rich LeFurgy (General Partner of Archer) was recognized by USA Today as “the Johnny Appleseed of Online Advertising” (1998), was inducted into Advertising Age’s Interactive Hall of Fame (2000), and received the IAB’s Lifetime Achievement Award (2004). Rich is the Founding Chairman of the Interactive Advertising Bureau and remains active in the trade association since it’s founding in 1996.· Best Banner Ad: WaMu Friendly Banner, Avenue A | Razorfish
· Best Interactive Broadcast Ad: Nissan Rogue Campaign, TBWAChiatDayTequila
· Best Large Format or Overlay Ad: Assassin’s Creed Roadblock, AKQA
· Best Next Generation Ad: HEMA Rube Goldberg Viral, CCCP
· Best Use of Rich Media: HP Gwen Stefani Yahoo Paper Dolls, Goodby, Silverstein & Partners
· Best Affiliate Marketing Campaign: Moosejaw - Growth and Profit, Schaaf Consulting
· Best Branding Campaign: eBay - Renew & Rethink, Agency.com
· Best Business-to-Business Campaign: EyeWonder Client Testimonials, EyeWonder
· Best Consumer Campaign: Nokia Jealous Computers, These Days
· Best Direct Response Campaign: Soccer Club Sells Seats with DRC, eStara
· Best Email Marketing Campaign: Sun APAC Re-engagement, Acxiom Digital
· Best Integrated Campaign: Heinz Top This TV Challenge Website, Smith Brothers Agency
· Best Mobile Campaign: Motorola “Say Goodbye”, The Hyperfactory & Ogilvy
· Best Multi-Cultural Campaign: Vivemejor, Media 8 Digital Marketing
· Best Social Media Marketing Campaign: Bamboo on Facebook, Guerilla PR
· Best Word of Mouth Campaign: Elf Yourself, EVB & Toy
· Best Campaign Optimization: Lincoln Educational Services, iCrossing
The 2008 Limelight Award Winners (continued):
· Best Search Engine Optimization Strategy/Campaign: Millennium & Copthorne SEO Campaign,
eMarketingEye (Pvt) Ltd
· Best Search Marketing Strategy/Campaign: HGTV Design Star Marketing Loop, Scripps Networks
· Best Business-to-Business Marketing Web Site: Mullen.com, Mullen
· Best Business-to-Business Transaction Web Site: FurnishedQuarters.com, The Buddy Group
· Best Business-to-Consumer Marketing Web Site: HP Serena Williams Site, Goodby, Silverstein & Partners
· Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
· Best Micro Site: Every journey needs a Journal, T3
· Best User Defined Experience: DesignMyRoom Website, andCulture
· Best of Show: Elf Yourself, EVB & Toy
The 2008 People’s Choice Award Winners:
· Best Banner Ad: Blue Shield of California Headbanger Banner, TAXI, Inc.
· Best Interactive Broadcast Ad: Ubisoft Rayman Video Inventory Ad, AdMission Corporation
· Best Large Format or Overlay Ad: Flight of the Conchords, Deep Focus
· Best Next Generation Ad: Motorola Rockstarizer, Draftfcb
· Best Use of Rich Media: Taco Fu, Blockdot and Draftfcb
· Best Business-to-Consumer Marketing Web Site: Breville Concept to Kitchen, Avenue A | Razorfish
· Best Business-to-Consumer Transaction Web Site: Virgin America, ROKKAN
· Best Business-to-Business Marketing Web Site: Business Breakthrough, Visa
· Best Business-to-Business Transaction Web Site: ADSDAQ Selling Desk, ADSDAQ by ContextWeb
· Best Micro Site: Funship Island, Avenue A | Razorfish
· Best User Defined Experience: Elf Yourself, EVB & Toy
