Chicago Show to Debut New Exchange Series
ad:tech has announced a new Exchange Series debuting at the Chicago conference, July 31 - August 1, 2007. The Series is an on-site learning extension of its panels, workshops and technology exposition. Each day of the conference begins with a morning keynote. Wednesday morning begins with "The Art of Conversation: Building Great Brands in the Digital Age". Panelists Tor Myhren, Executive Creative Director/Executive VP, Leo Burnett Detroit, and Robert Levrone, VP, Television, Dow Jones are introduced by Boyd Peterson, Senior VP, Consumer Research, Yankee Research Group. The presentation will explore how all marketers can leverage digital media and platforms to establish a dialog with their customers and how they can leverage the resulting conversations to learn more about their customers, continually optimize messaging and delivery, and ultimately, drive brand preference.
Read more...
MarketingVOX Sponsor
Seat Back Pockets Keep Conference Attendees Away From Trash Barrel
Pity the poor conference attendee. At every turn, they are bombarded with useless handouts that, two feet later, end up in the trash barrel. Or, worse, they find themselves on every email list known to man after leaving the conference. Rather than foist this crap on attendees in a manner that's annoying and far too easy to ignore, why not provide them something useful they won't want to toss as soon as they come into contact with it?
At a recent media conference held in Tel Aviv, Israeli retail fashion chain H&O had the right idea when it created seat back mounted "chair vests" complete with pockets filled with bottled water, a snack bar and the reatailer's catalog, all easily stowed in front of a captive audience without a trash barrel in sight. Come on conference sponsors, take a hint from H&O and give your prospective customers something they can actually use.
ad:tech Announces New China Advisory Board for 2007
ad:tech, today, announced the new China Advisory Board to set the stage for the 3rd annual event in China this year. The new advisory board, representing 13 leading companies, will be chaired by Paul Beckley, Vice President, Asia, Technology, dmg World Media.
Read more...
Google, Echostar Leave Nielsen In Dust With TV Ad System
Following the launch of its toilet bowl-based free wireless broadband internet access offering, TiSP, Google just struck a deal with Echostar's Dish network to provide an auction-based ad sales system. The system will allow for placement on 120 cable nets and offer second by second commercial ratings. Advertisers will make CPM bid buys through existing AdWords account across the 120 networks by daypart or have the system spit out an automated recommendation based on provided demos.
Tying into Echostar's set top box and using commercial ratings, Google will provide bid details, placed ads, ad viewership and performance by network all withing 24 hours. Bypassing all the ratings foolery in which the industry is enmeshed, Google hopes to bring true value to inventory by supporting it with tangible numbers. Big names such as Intel, E-Trade and 188Flowers have bought in for early tests.
Google has made and will continue to make mistakes as it follows its path towards world domination but we have to give it to them for cutting through all the crap and, as Nike has always said, just doing it.
This Year's San Fransisco ad:tech Largest Ever
When the thousands descend upon the Moscone Center April 26-28 for ad:tech San Francisco, the show expects to be the largest ad:tech ever, breaking all former attendance records. In a shift from past shows, ad:tech San Francisco will launch "The Now and Next Technology Showcase," a program which will offer firsthand access to the technology and real-world uses of products from more than 40 companies in the mobile, TV and gaming spaces. Rather than relying on static presentations, companies offer interactive demos where attendees can see, touch and play with products and talk directly with representatives. We think that's a far better route than the standard 95 percent presentation, 5 percent QA formula on which most conferences embark.
ad:tech Joins ad:tech Party Scene
Adding to the already busy ad:tech Conference social schedule, ad: tech itself will host a Live Connect party at the upcoming San Francisco show. Dubbed the Grand Opening Extravaganza, the event will feature The Cheesballs, a performance troop, food and drinks. In conjunction with the party, ad:tech is also promoting its online community, ad:tech connect.
ad:tech Announces Sydney Show
dmg world media is expanding it ad:tech conferences to Sydney, Australia. already the organizer of ad:tech conferences in New York, San Francisco, Chicago, London and Shanghai, dmg world media will organize it's first Australian conference in Sydney February 7-8, 2007 at the Hilton Hotel. The conference will cover the usual elements on online marketing including search engine marketing, blogging, affiliate marketing, email marketing, social media, video and mobile marketing.
ad:tech Launches Ten City, One Day Online Marketing Conferences
ad:tech, which hosts three major national online marketing conferences, is launching a new conference series called IMPACT, a ten city, one day show kicking off February, 28 in Seattle then moving on to Phoenix, LA, Dallas, Atlanta, Denver, Boston, Toronto, Cincinnati and ending with Fort Lauderdale April, 6. The shows, as does the three big shows, will focus on all thing online marketing from planning to buying to analytics to search engine marketing to campaign optimization to ad formats to blogging to consumer generated media to behavioral marketing.
The day's events will consist of keynotes, separate tracks with sessions of differing topics, presentations from service providers/vendors, mini expo session where attendees can explore exhibitor offerings and an ad:tech Connect LIVE! Session, an interactive Q & A jam session. We'll be attending the Seattle and Boston events.
ad:tech Chicago Wraps
As ad:tech Chicago wound down, exhibitors disassembled booths faster than a prima dona diva account director whisks in and out of a status meeting. While there were 2,500 attendees at this year's Chicago event, up from 2,000 in 2004, the exhibit hall never seemed crowded. Perhaps, we have dmg world media conference planners to thank for perfect crowd flow control.
In the end, the hotel bars, hallways and lobby were full of people making deals, swapping contact info and planning their next product or campaign launch. Chicago might be over, but before we know it, we'll be in New York in November for the next ad:tech extravaganza.
Trade Show Tips Make For Better ad:tech Experience
On the Gaspedal weblog, there are a few tips for conference attendees to take to heart to improve their conference going experience. While the obvious tips - like badge showing, how to meet people and travel tips - are there, some less obvious but more helpful tips are listed as well. Gaspedal suggests booth babes are for idiots, calling the practice one that would appeal to 14 year old morons living in the un-PC 70's. Other gems include the "boob alert" which states that a mid-chest placed conference name tag on a woman isn't an invitation for a full body visual exam and the "rude alert" that warns answering a cell phone in the middle of a conversation is very bad form.
New Look Unveiled for ad:tech
Alongside the Chicago River and under beautifully sunny skies, dmg worldwide media unveiled its new look for its ad:tech shows to an audience of exhibitors and show officials. The new look will consist of the lower-case effect which will be implemented across all signage and the conference's website (launching Monday morning). Also announced was ad:tech connect, a networking resource providing attendees the ability to browse for product profiles, conference sessions, companies speakers and fellow attendees. ad:tech connect will also function as a networking resource where attendees can create profiles, search other attendee's profiles, send and receive messages and meet executives from other companies in the industry. Additional images here.
Revenue.net to Sponsor Free Wi-Fi
Once again, Revenue.net has, thankfully, stepped up to the plate and will sponsor Wi-Fi at the Chicago AD-TECH so all can connect for free ending the need to wander aimlessly about seeking an open signal.
San Francisco Wraps, Chicago Gets Closer
With record attendance, the San Francisco show was a hit and received many positive comments from attendees. Now, it's time to gear up for the Chicago Show July 11 and 12. Keynotes for the Chicago show include Garage Technology Ventures Managing Director Guy Kawasaki, P & G Manager of Innovation, Consumption Control Ted McConnell, Chrysler VP Jeff Bell, E-Loan CMO Catherine Muriel and Kimpton Hotels Sale & Marketing SVP Steve Pinetti. Get all the details at the AD:TECH website.
Revenue.net will, again, sponsor WiFi access providing attendees with free Internet access at the show. Visit their booth to get access codes.
We've also been told Tribal Fusion will host the "big" party Monday night.
Super Session Redefined, Not to be Missed
Because the description of this important session was left off the printed AD:TECH program guide, we'd like to better describe it. It's called Super Session: AdTalk: Market Metric Menches and will be moderated by AD:TECH Chair Susan Bratton with eMarketer CEO & Co-Founder Geoffrey Ramsey and JMP Securities Director and Senior Analyst William Morrison as panelists. The session promises to deliver a high energy motherlode of industry facts and figures from market sizing to rich media to contextual and behavioral targeting to the biggest American, European and Asian sites to the point in time DVR will usurp television revenues the future of blog advertising. Ramsey promises the information will make you a star at the next cocktail party.
The official description of the session is .
revenue.net Provides Free WiFi
To the ecstatic appreciation of all AD:TECH San Francisco conference attendees, renevue.net is graciously providing free WiFi access. Any attendee wishing to avail themselves of this freebie can get an access code at either the registration desk or at revenue.net's booth, number 111.
Welcome to AD:TECH San Francisco
Beginning Monday, April 25 and running through Wednesday April 27, AD:TECH will host its long running online marketing trade show at the San Francisco Marriott. Over 5,000 people are expected to attend, a continuing increase in attendance which prompted event organizer J.D. Events, recently acquired by dmg world media, to move the conference to the larger San Francisco Marriott from the smaller Palace Hotel.
As always, the event will be packed with keynote speeches and smaller, topic-specific panel sessions focusing on current trends in online marketing. Featured speakers this year include Home Depot EVP John Costello, Fisher College of Business Professor of Marketing Roger Blackwell ph.D. and Release 1.0 Editor Esther Dyson.
New to AD:TECH this year is "Meet the Market Makers," an invitation-only series of round table sessions led by industry practitioners such as Starcom's Rishad Tobaccawalla, Nike's Bryan Finke, Isobar President Sarah Fay, Intelliseek's Pete Blackshaw and Modem Media's Martin Reidy.
During the event, the AD:TECHblog will provide real time coverage of the event, it's sessions, the keynotes and social activity. Be sure to visit often.
AD:TECH New York Closes
Posted by Steve Hall · Wednesday, November 10, 2004
On Wednesday morning, the third day of AD:TECH, with exhibitor booths gone, registration area removed and carpets lifted, the Hilton started to look like a hotel again rather than the glorious concentration of smart marketers it became for a few days. As is usual on the third day of the conference, only sessions are held which brought the number of attendees down to less than 1,000.
Walking through meeting room area of the hotel, one wondered if AD:TECH actually happened. Signage for other conferences was up. Walking without arms colliding with inappropriate body parts was possible. And a sense of loneliness hung in the air as friends and associates headed across the country back to their respective cities and homes. We eagerly look forward to seeing them all again in April at AD:TECH San Francisco.
Smoking
Is it just me, or is it weird to be exposed to cigarette smoke indoors? I was a smoker for years, but after living in SF and now NY where they banned smoking in all public places, including bars. Both cities playing host to AdTech in recent years. I quit when NY introduced taxes that put smokes up to $7.50 a pack. Now I can't get used to the smell of cigarettes in the lobby of the Sheraton or the city's restaurants. Call me a smoke nazi if you must, but I like the anti-smoking laws at this point (despite the fact that I broke down and smoked a few during last night's drinking binge).
Party Post Coming Soon
I know many of you are eager to see the account of the party scene last night. Rest assured, Steve is working on it. It may be later this afternoon, though, as he looks like the gum Death chewed last night.
Meanwhile, I'll tide you over with a few words about a dinner last night among members of the secret society of the 100 Club, sponsored by BlueStreak. About a dozen or so folks, whose collective black hand directs everything in Internet marketing that matters, met last night to decide who would be allowed to succeed on the Internet (no, not really). Actual though conversation about industry trends and history took place, including reminiscing about historic characters such as Paddington Hayden (drove Softbank Interactive into the ground) and Mark Welch (eccentric SF Bay real estate lawyer who dominated discussion on Online Ads Discussion List for a year or two circa 1997), remembering Dennis Rodman's keynote (on motorcycle) at Michael Tchong's short-lived but unforgettable Web Attack conference, as well as debates about whether Google is good or evil, and so on.
Then the heavy drinking began...
(Looking at Steve now, I think you might check back Wednesday for his party post.)
Where Are the Parties?
We need your help. One thing we love to blog about is the AdTech parties. But so far, we're clueless. If you know where the action is happening, please drop a note in the comments field.
UPDATE:
Just in case you don't click through to the comments field, Pranav Pandit of JWT notes the following:
Party: Tribal Fusion (AD: TECH Welcoming Cocktail reception)
Time: 4:30- 6:00
Location: Exhibition Floor
Party: CIMA AD: TECH After Party
Time: 6:30-Midnight
Location: Harry’s Velvet Room - 56 West Illinois
Party: Atlas Cocktail Party
Time: 6:30-8:30 PM
Location: Swissotel Chicago - 323 E Wacker Drive, 43rd Floor
Edelweiss Penthouse Suite
Party: DoubleClick’s AD: TECH Chicago Party
Time: 6:00-8:00PM
Location: The W Chicago Lakeshore Hotel, Altitude (the Rooftop Lounge on the 33rd floor) 644 North Lake Shore Drive RSVP online by July 11th at www.doubleclick.com/adtechchicago.
AD:TECH is Hot!
After spending several hours in various session rooms here at AD:TECH Chicago, one can easily conclude AD:TECH is hot. Sure, it's great to see this first Chicago show teeming with attendees but it's the temperature in the session rooms that's most hot. Perhaps because all the sessions were overflowing with eager attendees, or the AC was undergoing some sort of rebellion. But the fact remains, standing in a hot room elbow to elbow with other human beings makes one consider jumping in the river for relief. [Steve, don't, you're in Chicago now. - Ed.]
Wifi Access and Other First Impressions of the Venue
So, I've checked in to the Chicago Sheraton Hotel and Towers Sunday, the venue for AdTech. First, as to wifi, the good news is it's free. The bad news is that it is available reportedly only in the lobby level. I say reportedly because it is presently 9:30pm Sunday and I haven't yet been to the levels of the hotel where the sessions are taking place.
It's a breeze to access in the lobby: no passwords or other hassles. You just have to fill out a quick survey that basically wants to know your demand for wifi as a business traveler. I used the opportunity to complain that it wasn't also available on all conference levels and in the rooms. I suggest you do the same.
Also, an important note if you haven't checked in yet: rooms with high-speed Internet are already sold out. Be sure to ask at the reservation desk whether they can accommodate you with such a room. Odds are no, but the only way you'll get one is if you ask.
Read more...
Meet Your Chicago Blogging Team
Yes, here we are again, and here's a quick introductions to your @dTech Chicago blogging team. This go round, we're a pared-down team of three, as @dTech Chicago is a day shorter and with fewer sessions altogether than the San Francisco and New York shows. Hence, we are: We have our respective blog sessions already assigned, but we'll spare you the details and surprise you. Don't be shy, please introduce yourself. Bloggers love adulation.
It's Time For AD:TECH Again
It seems like just last week we were all in San Francisco enjoying that online house party known as AD:TECH. Well, it's time to party again. Pack your bags and head to Chicago, folks, for another fact-packed, fun-filled AD:TECH Conference. You can expect the same live coverage of exhibit hall madness, conference session revelations and night time shenanigans here on the AD:TECH Blog. Check out the details of the conference at the links to the right of this website, and we look forward to seeing you in the Windy City.
AdTech Stats
 Susan Bratton Some tidbits from AdTech Chairperson Susan Bratton's introductory remarks before today's keynote: - More than 4,000 people are expected to attend this San Francisco event, and more than 100 exhibitors had booths
- This is the ninth year AdTech has been putting on this conference
- This is the 27th AdTech event (I think I got that number right; something like that)
- Next year, AdTech SF will move to the Marriott, as it has outgrown the Palace. The keynote featured two overflow rooms. (Let's hope the Marriott has free WiFi!)
- This summer, in July, will see the first revived Chicago show in recent years.
More later as I learn details.
Google Brings Out The Crowds for Sponsored Breakfast Forum
It was standing room only for the Google Sponsored Breakfast Forum. Along with the scones and coffee, Google served up a couple of case studies hand picked to illustrate some of the benefits of the AdWords product.
First up was Esurance, a provider of online quotes and comparisons for auto insurance. They currently spend between 25-40% of their budget on SEM, and their presentation served as a basic overview of AdWords best practices. Among there observations were:
- Be careful with AdSense. Their experience showed that there is a great volume opportunity in content targeted listings, but lower potentially lower conversion rates unless you target correctly.
- Employ negative phrases.
- Mine your keyword list .
- Don't get in bidding wars with your competitors.
- Optimize your landing page. They've seen up to a 30% improvement in yield from their campaign by targeting the landing page to the matched phrase.
- Understand SEM in the context of the larger campaign.
- Optimize to the total customer lifetime value.
This last one has been the source of some controversy lately as some in offline media question the obsession with R.O.I. Their point is that measuring immediate conversions only is a shortsighted view.
The next presenters were clearly designed to feature Google's local targeting features. The company, Table for Six, is a local San Francisco Bay Area dating service recently featured on 60 minutes. Brad Finklestein, Director of Online Marketing, said that most of their marketing budget is focused on print and radio. But, online marketing is a growing part of their mix, particularly with Google's Local Targeting features. Using local targeting they were able to target more broad phrases like "dating" and still ensure they were reaching a local audience. Currently 72% of their online leads come from SEM.
The sponsored breakfast was exactly what you would expect, some very successful case studies of companies effectively using AdWords. But, given the popularity of the service, it was just the kind of message the packed house was ready to hear.
WiFi Hotspots
CORRECTION: Despite what I said below, it seems that the paid access is widely available throughtout the hotel. Also seems that you cannot share an account. :-(
Actually, this post is so far only wishful thinking. We do love our AdTech hosts, but one complaint I'll register early is that, in our tech-junkie industry, the Palace offers poor WiFi access for a venue for this event.
The hotel does offer WiFi, but in limited areas, which do not generally coincide with the AdTech event, and on a fee basis. Not only is the fee basis rather irritating in itself ($16 a day), but it is in addition to the $16 fee you have to pay for high-speed Net access in the rooms. And then, it's limited to something like the downstairs lobby and select areas on the mezzanine (I'll clarfiy exactly where in an update to this post shortly), but not on the second floor where seminars are taking place.
I'd love to find some free hotspots. I'm hoping that some folks in the exhibit hall have left open some WiFi nodes. If anyone finds some open access points, please post here in the comments field of this entry.
UPDATE: Someone told me there are some other networks available, depending on where you are in the hotel. I haven't actually been able to connect to any yet, but my friend said he connected from the Speaker Room.
Also, I did go ahead and buy the access, and access is fast and readily available. The process for buying access, BTW, is that you go down to reception and purchase an access code there.
Finally, if you're feeling really cheap, there is a Starbucks next door, where access is a bit cheaper -- $10 a day instead of $16 in the hotel, or $30 for a month at Starbucks, which is less than you'll pay for two days at the hotel. Bad news is I haven't seen the Starbucks T-Mobile network bleeding into the hotel, so you'd have to actually go nextdoor to get online.
Ari Paparo Introduction
Ari Paparo is an Internet marketing and product development consultant based in New York. He specializes in helping companies take advantage of emerging interactive technologies such as blogs, RSS and desktop applications to accomplish marketing goals. Ari is a principal in ControlK, a business blogging consulting company, and the owner of the BlinkPro.com bookmarking service and the EverythingNY meta-blog.
During Ad:Tech, Ari will be covering emerging technologies and cutting-edge marketing ideas.
Welcome to the AD:Tech Blog San Francisco
The editorial team of MarketingVOX will provide extensive coverage of the San Francisco AD:Tech show taking place at The Palace Hotel May 24-26, 2004. You can expect coverage of almost every conference session, keynote speeches and trade show floor activity. We'll also provide you with the low-down on the party scene, with dates, times and places of planned events as well as party coverage. (In fact, if you are planning an event, please do let us know via the comment link below, and we'll be sure to put it on our list.)
So don't worry if you miss any of the sessions or social activities. You can see Ad:Tech vicariously through the AdTechBlog.
Advanced Search Panel Lunch for After AdTech
Meant to get this up earlier, but anyone who just can't get enough quality conference content and schmoozing, Did-It.com, Google and Shopping.com are presenting the "Advanced Search Marketing Power Strategies" lunch event today from 12:30PM till 2:30PM at the Hilton's Rendezvous Trianon room. Some non-lunch seats and lunch seats for qualified attendees are still available, so just drop by if you're interested. More details here.
Copeland Will Blog AdTech Yet
Among the bloggers we tapped for coverage of the conference, one has been so far conspicuously absent, Mr. Bloggy-Blog himself, Henry Copeland. His excuse? Technical impotence. Apparently he's using an old jalopy of a laptop that is "too old to run Wi-Fi," and the press room lacks the promised Ethernet access. So Henry's fabulous notes are trapped in his decrepit old computer, at least until he can get home to Massachusetts Wednesday evening. But he promises it will happen, so stay tuned for more late-breaking coverage (from Monday onward).
Belated Coverage of Monday's Keynote from Visa Ad VP
After a snafu that prevented coverage of Monday's keynote, we realized our fellow blogger Heath Row had seen it and posted one of his famous word-for-word transcripts of the whole keynote over at Fast Company's blog. In fact, he's been transcribing many of the sessions over there (we told him it was fine for him to do so when we arranged him to cover the conferences with write-ups here).
If we're lucky, maybe he also saw today's afternoon keynote from Tim Mapes of Song Airways, which I heard was terrific.
Recommendation to AdTech: Leave Exhibit Hall Open Longer
Yesterday, I was running around frantically between errands around the city, doing my panel and coordinating last night's Old Timer's party, and today I slept late. When I arrived this afternoon to AdTech, I chatted with folks in hallway and press room before making my way over to the exhibit hall at last - typically my favorite part of AdTech - only to learn that it was closed, and for the rest of the conference! Four o'clock the second day of the three-day event, and that's it for the exhibitors.
Apparently, AdTech used to keep the exhibit hall open on the third day, but during the slow years of the recession, exhibitors complained that too few people were attending on the last day, so it looked thin. Well, if 4 p.m. today was any measure, it's time they extend the hours again. The exhibit hall was packed to overflowing by the time they shut it down today, and several people were saying they'd have liked to stay longer. If not a full extra day, how about at least a few more hours on Day 2? Perhaps a second cocktail mixer there? Seems to me, the $$ are flowing again in this industry - this time around, driven by sales, not VC dollars - so I'm sure they could find a few folks to pony up for more sponsorship.
The unofficial word on attendance, BTW, is near record-breaking. Pre-registration was 5,000, and some 3,000 had checked in by yesterday, and certainly hundreds more arrived today. No official estimate from AdTech till tomorrow, but I'm guessing we saw at least 4,000 attendees. And the best news: they're not all dot-commers, lots more marketers. Three cheers for an industry that's back!
PS: Jupiter Research analyst Nate Elliott, standing over my shoulder, says to say Hi. Next time we'll make him an official MarketingWonk blogger, if Mr. Meckler permits.
Photos Tomorrow
I left the cable that connects my laptop to my computer at home, so you'll have to wait till tomorrow for photos of last night's who's who OldTimer's party. That way, you'll also be able to see photos from tonight's Eyeblaster party, which I must run to soon. (And no, I'd rather eat glass than go to that obnoxious spammer's meat-market party, so you'll have to wait to you receive his uninvited newsletter to see where the C-List crowd went.)
Tuesday Tsotchkes: Oooh! Silly Putty and Pigs in Sunglasses
Posted by · Tuesday, November 4, 2003
The mood and the tsotchkes were decidedly upbeat on the AdTech exhibition floor today. Give-away goodies ranged from a lovely sunglass-wearing piggy bank from Cool Savings
to free lunch of buffalo wings from Buffalo, NY-based pay-per-click search engine Kanoodle.
Read more...
Coupon Surfer Highjacks Tchong's Trendscape Booth
After having listened to Trendsetter Founder Michael Tchong promote his book, Trendscape, during his "Is Your Guess as Good as...? Interactive Outlook" session, I wandered by the Trendscape booth only to find it had been highjicked by Coupon Surfer CEO Adam Schwartz. When I asked where Trendsetter went, he said, "We told them Ben and J. Lo were in front of the hotel, and they took off. So we took their booth." In fact, Coupon Surfer was even handing out collateral for Admail.net because, as Shwartz put it, "They promised us a commission."
Booth Babes Not Enough by Day Two
Yesterday, there were booth babes. Well, today there still are, but now they're causing a stir with another tactic - a business card toss. Attendees invited over at the AdBumb booth can stand behind a line on the floor and attempt to toss their business card into a glass jar. If your card makes it in, you win a mini bottle of Brut champagne. And to think, the industry was fearful the company might have difficulty attracting attention to itself.
Wi-Fi Hotspots at AdTech, Hilton After All
Although I complained yesterday about the lack of Wi-Fi at the event, it turns out there are a few hotspots around the hotel. One, in fact, is in the press/speaker room. Another strong signal is downstairs on the ground floor outside of the Bridge Bar. A call down to the hotel operator, in fact, tells me that you should be able to find Wi-Fi throughout the lobby, on the second, fourth and 44th floors. Access is blessedly free.
If anyone else has found specific spots around the venue with good signals, please note them here in the comments field.
Pop Conference Culture and Gaffe Tape
Posted by Heath Row · Monday, November 3, 2003
Overheard at Ad:Tech:
"How many of you have seen Minority Report? It was a movie that was kind of near and dear to marketers. It's a good movie to watch to see what the future of advertising could be." - Susan Bratton, Ad:Tech chair
It seems that movies loom large on the marketer's mind. Other films name dropped so far today: The Hucksters, A Beautiful Mind.
Gaffe Tape:
Monday morning's keynote session opened with a bit of a gaffe, as a promotional video segment for Livemercial started to cycle through a second time before the house staff could stop the video. After the opening keynote, the video and audio continued to cycle through several times, practically clearing the hall. OK. I now know the name Livemercial. And it irritates me.
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