Research Partnership Yields Insight to Less Acculturated Hispanics
Posted by Steve Hall · Thursday, June 7, 2007
A system for gauging consumer insight among Hispanic audiences launched today through a joint venture of sister market research firms Latin Pulse and AcuPOLL Research. The new U.S. Hispanic consumer testing service offers the ability to quantitatively research among less acculturated Hispanic consumers online. The service is designed for marketers who need to test a few ideas quickly and at a lower overall cost, yet who need the reliability and projectability that traditional focus groups cannot deliver.
