The inaugural Miami ad:tech show, held at the Miami Beach Convention Center June 26-27 was a success by my metrics. It was well attended. It offered content not found at other ad:tech conferences and it opened the eyes of many to the burgeoning Latin American and Hispanic marketplaces. While many of the panelists and speakers agreed definitive research on the space is lacking, there is no doubt each demographic group has left its minority status behind and are fast becoming a major influence on the American scene. And “they” isn’t even the proper word. After all, there’s really no “we” and “they.” There’s just “us.” Americans. The people that live together on this soil, fuel its multi-faceted culture and buy a lot of stuff.
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So I’ve hit ad:tech Miami - a day late, mind you - and the vibe is totally different from SF.
To start with, it’s way hotter. And I think somebody with a salsa ghetto blaster is following me.
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On the eve of ad:tech Miami, it is hot. Seriously hot. Soak through your shirt in ten minutes hot. Of course, that didn’t keep us off Miami beach. On a Monday, it was uncrowded but there were the occasional sites to see here and there. Even in 90 plus and humid weather, a guy was having an afternoon jog...in full sweats… down the beach like it was fall in New York. Guess you get used to it. Even the water is unrefreshingly bath water warm. Oh but we’re not complaining. It’s one of the nicest beaches around and there are never enough opportunities to appreciate the barely-dressed human form so we’re just going to appreciate it for what it is.
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For it being a first time event, the Miami ad:tech show is shaping up to be quite stellar. All the large search players from Google to MSN to Yahoo will be there as well as the industry’s finest experts in the field on online marketing including Yahoo Hispanic Americas GM Jose Rivera-Font, AOL Latino Publisher Mark Lopez, MTV Digital Media VP Luis Goicouria, Nieles Buzzmetrics CMO Pete Blackshaw, NBC Universal Telemundo Senior VP Peter Blacker and many more.
A recently announced keynote, led by Advertising Age International and Multicultural Editor Laurel Wentz, will examine how the delivery of content has been flipped on its head with consumers creating as much if not more content that traditional content producers. The panelists will examine the emerging content delivery platforms and advertising revenue models that this shift has created.
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If you’re planning on attending the Miami ad:tech show, you could win a five day vacation for two to Las Vegas or Cancun just by walking into the exhibit hall. The chance to win is explained thusly, “Using cutting-edge Bluetooth technology, powered by Proximity Media and MangoMobile, a message will be sent to your mobile phone, PDA or computer as you enter the ad:tech Miami expo hall. Simply accept the message and you’ll be instructed on how to enter the sweepstake. Winners will be announced at the close of ad:tech Miami, Thursday, June 27th via Bluetooth and/or SMS message. Entrants must be present to win.” Couldn’t be easier, could it?
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Interviewed by CNN Financial and Business News Anchor Alberto Padilla, MySpace CMO Shawn Gold will discuss the explosion of social media what parent News Corp. and sibling Fox Interactive have planned for the U.S. Hispanic and Latin American markets, a focus of the Miami ad:tech Conference.
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With the San Francisco show behind us, our view has shifted to Miami, the next location ad:tech will host a conference this year. The Miami show will be a bit different that the other three American shows in that it will focus on Hispanic and Latin American marketing. Companies, experts, marketers and advertising agencies from Argentina, Brazil, Chile, Colombia, Ecuador, Peru, Mexico, Uruguay, the United States and Venezuela will be in Miami for two days of keynotes, panels and presentations specifically developed for the growingHispanic and Latin American online marketplace.
Join us June 26-27 at the Miami Beach Convention Center where you will be wowed by the learnings and opportunities in this growing area of online marketing and marketing in general. Get all the Miami Conference information here.
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