Proactive Brand Management of 'Grave Importance'

This session, Proactive Branding Showcase, was moderated by Maven Networks SVP Susan Bratton. On the panel were GSD&M Strategy Director Dave Evans, Nikon VP of Marketing Jerry Grossman and DiamlerChrysler Director of Interactive Communications Bonita Stewart.

Bratton began by describing proactive branding as a "subject of grave importance and interest." Bratton introduced the panelists who each gave a short presentation of the work they’ve done to proactively "brand" their brands. GSD&M’s Evans began by explaining how his agency approaches branding work for its clients describing the agency’s "purposed-based branding" as achieving "sustainable results for brands that have a genuine purpose." He then ran through a litany of clients and the work his agency has done but revealed little details.