adTech Attendance Tops 10,000

It's official. Over 10,000 (10,376 to date to be exact) exhibit hall attendees, full conference attendees, speakers, press and exhibitors have pre-registered to attend ad:tech in New York next week. Typically, attendance spikes much higher a few days prior to the show so it's possible that number will be much higher by week's end and into next week. I, for one, can't wait to see all 10,000 people.

New York ad:tech to Span Four Days

This years ad:tech show in New York will be a bit different from year's past. Because the show has grown so much over the past several years, it's stretching its current venue, the New York Hilton, to the limit. The length of the show has been increased from two and one half days to a full four days. The exhibit hall portion of the show will occur Monday, November 5 and 6. The conference portion of the show will span two and one half days beginning at noon Tuesday, November 6 and continue through Thursday, November 8.

One could argue, move the damn thing to Javits. One could also argue, screw that. The Javits is located, for all intents and purposes, in New York's Siberia. Personally, we're happy to cram into the Hilton rather than clamor for what little semblance of amenities or transportation nightmares for which Javits is famed.

Anyway, if you're a fan of The New York Times' Stuart Elliott, you can catch him Tuesday, November 6 at 4PM when he will moderate a panel on increasing consumer control over media and the notion of conversation as an element of the marketing mix.