Moderator: Stuart Elliott, NY Times
Susan Whiting, EVP The Nielsen Company, Chariman, Nielsen Media Research
Beth Comstock, President, Integrated Media, NBC Universal
Carla Hendra, Co-CEO, Ogilvy & Mather Worldwide
“Conversational marketing” seems to be the new buzzword about how marketers communicate with consumers. What does it mean? This lively discussion, with three high-energy women moderated by the highly entertaining Stuart Elliott of the New York Times, tried to get a view of the landscape.
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Steve Hall · Wednesday November 07, 2007
Topics for this morning’s standing room only keynote centered on the notion of the the “new P” platforms, video advertising and random references to Gilligan’s Island and weird porn.
Randy Rothenberg of the IAB started out with a brief overview citing promosing industry statistics: The interactive advertising industry is near $20 billion, there are over one billion internet users world wide and 80% of adults use the internet.
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The opening keynote for ad:tech New York 2007 will be given by Universal McCann Worldwide CEO Nick Brien. Brien will disucss the importance of strategic communications and consumer context planning in relationship to media planning in a world where it’s becoming insanely difficult to pin down consumer behavior and put a marketing message in front of them. Brien joined Universal McCann in 2005 after a long stint at Publicis Groupe’s Leo Burnett and Starcom
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