I’ve been meaning to write a post about the debauchery that was Wednesday night’s Zillow bash at ad:tech, but if you’ve been at an open house posing as a gallery posing as an advertising party before, you probably already know exactly what it was like.
Oh, wait. Is that not a common experience?
Here’s an opportunity to get enlightened. We give you, not Zillow, but 135 West 4th.
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Posted by
Steve Hall · Wednesday November 07, 2007
There’s really no mature way to say this. Tuesday night’s party scene at ad:tech New York ROOOOOOOOOOOOOOOCKED! OK, now that we’ve got that idiotically juvenile behavior out of the system, let’s move on to what you missed if you weren’t out last night. Three. Count them. Three pulse pounding parties filled with your fellow industry mates. Three. Count them. Three smaller, elegantly reserved early evening cocktail parties during which actual conversation could take place and did. And one. Count them. One one-on-one drink (water, if you must know) with New York’s finest - and very successful- media publisher, Laurel Tobey of mediabistro whose company was just purchased by Alan Meckler’s Jupitermedia.
OK, so that was it. There you go. What was that? You want to know more? OK, our arm is easily twisted so here you go. Ready? OK. WTF? That sounded like a cheerleader. Sorry about that. Apparently we need one to help wake up this morning. Why, why are we telling you this? And who the hell is we? It’s just me, Steve Hall. Royal “we” dispensed with for now. WTF were we talking about? Oh, right, ad:tech parties.
So Laurel and I met in the Hilton Hotel bar to chat about business and what’s going on in the media space, the ins and out of publishing, hosting industry parties, how publishing has dramatically changed over the past few years and how much fun it is to be in the business right now. Countless familiar faces passed by as we sat there including Laredo Group’s Leslie Laredo and eMarketer’s Crystal Gurin.
After Laurel and I finished our waters and conversation, we headed over to the AdBrite party held in the Hilton Hotel’s Estruca restaurant where, amidst free flowing martinis, the dreaded PowerPoint-ish presentation was given to those who, for better or worse, were more concerned with socializing. To say the least, AdBrite’s Dan Madden (I think) had a tough time keeping the audiences attention. I’m not complaining though. It was a great party. If you really want to see a bitch session about industry parties, events, their structure and the behavior of those in attendance, there’s a nice rant about the recent Boston Ad Club’s Hatch Awards here.
After the AdBrite party, Laurel and I split ways. She headed off to some founder’s party because, well, she’s a founder and all and I tried really really hard to find Flute where Adverb Media was hosting a party. Unfortunately, I’m apparently and idiot and couldn’t find the place. So apologies to the fine folks who sent the invite.
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ad:tech NY is packed. Is every New Yorker in advertising?
I’m not going into huge detail about last night’s shenanigans since Steve already bared our souls (curse you, AIM!). This is more like a moody play-by-play of stuff worth noting.
For reasons not worth discussing, listening to Like a Prayer always puts me in a state of religious ecstasy and self-loathing. These aren’t feelings you want to have over breakfast while hung over. Which leads to the question: who buys the Muzak for hotel dining halls?
Flash back to Monday evening, the reason for said hangover. As Audrey said in Breakfast at Tiffany’s, “Quelle night!”
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While I can’t comment on the MediaWhiz Poker Party because I didn’t go, I can say all the parties Monday night at ad:tech New York were quite good. Adrants Co-Editor Angela will have an interesting story for you about her experience at the Pascha party. In lieu of the usual litany of “we did this, then this, then this and went here and then here and then here,” I just got lazy and all I’m going to do is share with you the morning-after IM conversation I shared with Angela. After all, why rewrite something when you don’t have to? We like to be efficient like that around here. OK, come on, we’re hung over!
[09:40] Angela Natividad: Good morning
[09:41] adrants: good AM to you too
[09:41] Angela Natividad: I had the weirdest night
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For those of you who like to plan out your evenings while at ad:tech so as not to miss a single social event, we’ve made the task of planning easy for you. On the right hand side of this site you will see a Google Calendar and a Google Map. Together, they’ll tell you everything youo ever wanted to know about the parties planned for the week. Surely, we’ve missed some but we’ll add them as we become aware of them.
A conspicuous absence is the multi-company party usually held at the now-defunct Crobar. We’re sure a replacement location will step in soon enough.
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Apparently, it hasn’t caught on among ad:tech party planners that the conference is four days long this year, not 2 and one half as in year’s past. Currently, there are four parties Monday night and five parties Tuesday night the week of the show leaving the third night, Wednesday a ghost town. Now, this being New York, Wednesday will hardly be anything close to a ghost town but it might be nice if a company took advantage of that wide open just. We’re just saying. Why compete with other company parties when you don’t have to?
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