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David Spark here, reporting for ad:tech at ad:tech NY 2009. OK, this is plenty cool. Dana Farbo of AcrossAir, manufacturers of iPhone apps, are creating augmented reality iPhone applications. It turns on your camera and given your location and where you’re pointing it at you can annotate your world. I must agree with Farbo in that this truly is one of the best examples and future uses of location based content. To see some better videos, go to AcrossAir’s website or check out their YouTube page. http://www.adtechblog.com/46296/