Ad Spend Might Be Down…But Not So Much In the Online Space
The latest promotional email from ad:tech concerning the upcoming New York conferences reads, “The first quarterly Epsilon CMO Survey reveals that nearly two-thirds of CMOs said their interactive/digital marketing budgets have increased in the past year. This spells good news for media, marketing and technology companies trafficking in the measurable medium of the web; where even Internet ‘television’ is beginning to enjoy the binary benefits of metrics and accountability. Ensure you’re up to date on how digital is affecting all media.”
While there may be a sense of impending doom regarding overall marketing budget spend levels, multiple studies have indicated online ad spend remains a bright spot. This is, of course, good news for anyone in the space. At the New York conference, that bright spot and the increasingly multi-platform nature of he medium will b discussed during Power Panel: Media and Entertainment - Programming, Distribution and Advertising in a Multi-Platform World. Moderating the panels will be Advanced Media Ventures Managing Director Shelly Palmer. Panelists will include P&G Interactive Innovations Director Ted McConnell, Sony Pictures EVP Michael Arrieta, Time.com GM John Canfarella and Hulu Advertising SVP Jean-Paul Colaco.
Other planned power panels will cover the role of advertising exchanges and whether or not they are bottom feeders or super efficient methods of buying media, how digital is transforming the media economy and online video advertising which is predicted to become a $7.5 billion market by 2012.
As they say, Register Now!
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