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You would think since I attended the 6th adtech impact conference in Denver 1 week ago, it would have given me enough time to write about the experience.  Truth be known, there was so much information covered at the one day session, it is difficult to put everything into one simple article.  I will be breaking down the entries into parts that are more manageable but first I will discuss my overall thoughts on the adtech impact session in Denver and the impressions it left me.  Of course, my first impression left me a bit bitter since I was there to live blog the event, but being in the basement of the Marriott Hotel, I was afforded no Internet connection.  This spelled disaster for me as a live blogger.  Consider these entries as the tape delayed version. The conference had main presentations and three tracks of breakout sessions which made it easy to concentrate on small groups of people on specialized topics.  I attended Track 1 regarding Online Advertising Analytics and Optimization in two of the three breakout sessions, and in the third session I attended the presentation on Integrated SEM Campaigns. I’ll recap each session in an elevator pitch approach as well as provide a summary of each general session and the Keynote by Jim Sterne of Target Marketing. My overall impression of the conference was very educational. There was a large amount of information being presented and it could have easily taken more time.  They presented the topics in such a way that it was long enough for them to present the message and short enough not to lose the audience.  It is easy to see the speakers were very passionate about the metrics of online marketing, and with new and exciting applications increasing in number and use, there was almost a sense of panic in the room as marketers knew they had better pay attention to the presentations and embrace the online marketing world or they would soon be out of the race and left behind. http://www.adtechblog.com/2557/