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ad:tech chicago 05 Unloads, Sets Up

Posted by Steve Hall · Sunday July 10, 2005
setup.jpg

Per usual, on the eve before the first day of an ad:tech conference, the exhibit hall looked like King Kong’s playground with large crates strewn about the floor, booths half built and trade show staff furiously working to put the puzzle together before the throngs of attendees swarm the floor the next morning. Without fail, the hall will look pristine by the time the doors open and attendees make a mad dash for free pens and other assorted tschotchkes. Admire King Kong’s playground here.

Related topics: Exhibit Hall Observations
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