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What a change! The show is huge, the exhibit hall is bright and airy, and the booths are just about all professional. After spending an hour walking the exhibit hall floor and seeing every booth, my first impression was: Professional. There were no booth babes this time, and only a small handful of gimmicks at the booths. Attractions were upscale and varied, with a few massages, hot chocolate, coffee and snacks, and of course the usual assortment of tchochkes.  The standout “attractions” that I recall were a few people roving the floor in Segways to attract your attention so that they can get you to enter their giveaway for a Segway; a gentleman in an outlandish and garishly colored suit; a ”truth booth” where they will record what people say and then mash them up in a podcast from the show; and one booth with a worker in a jail suit. http://www.adtechblog.com/2574/