Chicago ad:tech to Offer Insight With Collection of Case Studies

Posted by Steve Hall · Tuesday July 22, 2008

During the Chicago ad:tech conference, several case studies will be presented to help illustrate what companies are doing online, what works and what results they are seeing. First, Stardoll Senior VP Matt Palmer and EVP and GM Matt Palmer along with Universal McCann SVP of Digital Mike Racic will talk about how a major clothing retailer took advantage of Stardoll for a back to school campaign.

Amtrak Senior Director of Loyalty Marketing Michael Blakey and Carlson Marketing Interactive and Mobile Global VP Doug Rozen will share with attendees how Amtrak and Carlson teamed to create a multi-platform customer loyalty program. And Wall Street Journal Digital Strategy & Operations Executive Director Richard Trumble and Action Engine President and CEO Scott G. Silk will explain the strategy they used and the results seen from taking the Wall Street Journal mobile.

Other case studies include work done for FTD a dn ox News Mobile. Check out the details here.

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During the Chicago ad:tech conference, several case studies will be presented to help illustrate what companies are doing online, what works and what results they are seeing. First, Stardoll Senior VP Matt Palmer and EVP and GM Matt Palmer along with Universal McCann SVP of Digital Mike Racic will talk about how a major clothing retailer took advantage of Stardoll for a back to school campaign. Amtrak Senior Director of Loyalty Marketing Michael Blakey and Carlson Marketing Interactive and Mobile Global VP Doug Rozen will share with attendees how Amtrak and Carlson teamed to create a multi-platform customer loyalty program. And Wall Street Journal Digital Strategy & Operations Executive Director Richard Trumble and Action Engine President and CEO Scott G. Silk will explain the strategy they used and the results seen from taking the Wall Street Journal mobile. Other case studies include work done for FTD a dn ox News Mobile. Check out the details here. http://www.adtechblog.com/5898/

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Chicago ad:tech to Offer Insight With Collection of Case Studies

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