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David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Geoff Brookins, CTO of Email Data Source, a company that for years has been tracking competitive email marketing campaigns. I asked Jacobson what were some of the most effective emails. The ones that had the highest open rates. And he surprised me when he said “Welcome” emails. Simple emails that are sent immediately after you sign up for a service. At the show, Email Data Source announced that they’re now tracking competitive Twitter offers. If a company tweets out an offer with a link, Email Data Source will track that tweet, link, and scrape the offer page and let you know who’s doing the best in your market. http://www.adtechblog.com/46343/