Great Mind Mickey Alam Khan Talks Mobile During ad:tech New York
In this week’s Great Minds in Marketing mailing, Mobile Marketer Editor in Chief Mickey Alam Khan talks about the trends occuring in mobile marketing. According to Kahn, there are about 2.4 billion mobile phones being used worldwide compared to about 1 billion PCs. “That proves that the mobile phone is the most ubiquitous personal communications tool worldwide,” he says.
In the article, the notion of mobile camping integration, the strangle hold carriers have over mobile users, mobile’s supposed opt-in status, fees carriers place on marketers and the challenge marketers face when dealing with non-standard platforms. Khan will moderate the panel Leveraging Mobile Social Networking to Reach the Always-On Consumer Thursday, November 6 at 3PM.
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