Jimmy Wales of Wikipedia on the Future Brand Building with Consumer Generated Media
Minutes before Jimmy Wales, Founder of Wikipedia, jumped on stage to keynote the opening session at ad:tech SF, I caught him for a short interview about his presentation on the future of consumer generated media, specifically for brand advertising. We talked about wikis being very valuable for information dense brands most notably in entertainment (e.g. “Lost” and “World of Warcraft”), but it’s not useful for consumer goods like Doritos.
BTW, there is no Wikipedia entry for Dijonnaise, but there is an entry for dijon. I invite readers to make the first Dijonnaise entry. Let me know when it goes live.
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