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Keynote crowdsThis morning’s keynote, while intriguing in terms of some of the ideas and projects shared, fell a little flat on the energy side. Allison Johnson, senior vice president of global brand and communications for Hewlett-Packard Co., expanded on the company’s Brand Love initiative, which reminds me of Yahoo’s Tim Sanders’ Love Is the Killer App, as well as Saatchi & Saatchi’s Lovemarks work. It’s spring; love is in the air. Or the water. While Brand Love is extremely important—connecting with your customers at an emotional and personal level has never been so crucial—I was surprised that Johnson didn’t project a little more love herself. While Johnson spent a lot of time talking about honesty and authenticity, reading a slow-paced scripted talk felt a little, well, inauthentic. I would’ve preferred it if she had been a little more off the cuff while on message. That said, Johnson ably explored how HP’s partnership with Apple is helping them move into the music space—as well as their work with Starbucks and the forthcoming Hear Music cafes. By concentrating on how people experience music—or digital photography via the company’s You Stories online gallery—HP is better positioning itself as a truly personal computer company. And I love it when companies get personal. (A more complete partial transcript of this session is also available.) http://www.adtechblog.com/2357/