Your Email:

Your Name:

To:

Subject:

Message:
David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Ted West, CEO of Looksmart, a search advertising network that has just begun introducing “optimal pricing” which allows advertisers to buy different sources of traffic for queries across their network. Traditionally advertisers are purchasing PPC ads on a blended model. When you buy “blended” you may pay $.25 for something that’s worth only $.10 or pay $.25 for something that’s $1.00. Now of course you would love to pay under all the time, but it doesn’t work like that. With Looksmart’s “optimal pricing” which is essentially a tiered pricing model you’re paying closer to what you’re getting and as a result, said West, you’re spending less and getting better results. Looksmart is a sponsor of ad:tech and this video. http://www.adtechblog.com/46281/