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David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Joe Harrell, Director of Marketing and Project Management for the Alliance for the Arts and Erick Mott, Communications Director of Lyris (@Lyris on Twitter) . The Alliance for the Arts does research and advocacy for the non profit arts community in New York and New York City. They’re one of Lyris’ customers that’s trying out the company’s new Lyris HQ product which integrates email with search, social, and mobile, backed up by analytics. Lyris provides this integrated solution so you can do more with less. More importantly, Lyris’ Mott notes that most people don’t fully comprehend that tri-messaging (email, social, mobile) is NOT about spam to the third power, but rather opening up an inbound communications link and being ready for that level of communications. How does that translate to your workflow? Harrell at the Alliance for the Arts says it’s taken the load off of the front end and put it on the back end, but in a good way. Instead of spamming people up front, they’re more targeted upfront, but then receive inbound communications which allows them to nurture a relationship. Here’s some more info on Lyris HQ and tri-messaging. Lyris is a sponsor of ad:tech and this video. http://www.adtechblog.com/46264/