Your Email:

Your Name:

To:

Subject:

Message:
Why weren’t more of you in this session? Sure, Lee Cooper’s presentation was relatively dry and bookish - he is, after all, a tenured professor who’s been on UCLA’s faculty for almost four decades - but it seems to me that this stuff is the real meat and potatoes of this conference. If you have what you think is the Next Big Thing, how do you persuade the rest of the world that you’re right? Perhaps because of Cooper’s delivery, what audience there was thinned over the course of the hour, but it’s their loss. Regardless, Cooper did a good job of laying out his model for identifying the kernel of an innovation from a business perspective - not a technological perspective - and how to pick the right market to enter first so your innovation can not just survive but thrive. Drawing on a wide array of historical examples - from bicycles and steam ships to Nolan Bushnell and Atari - Cooper overcame the challenges of speaking to a small and largely inattentive group of marketers to share one possible roadmap to success. (A more complete partial transcript of this session is also available.) http://www.adtechblog.com/2362/