Martin Sorrell, CEO of WPP: Doing good is good business for building brands
Posted by David Spark · Wednesday November 04, 2009
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Here’s a portion of the opening keynote of ad:tech given by Martin Sorrell, CEO of WPP, He talked about the need for corporate responsibility. He pointed to the fact that it’s no longer just a nice thing to do, but critical to building brands.
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