Martin Sorrell, CEO of WPP: Success is a function of branding and innovation
Posted by David Spark · Wednesday November 04, 2009
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Here’s a portion of the opening keynote of ad:tech given by Martin Sorrell, CEO of WPP, He talked about success being a function of innovation and branding. The most successful companies do both. “You can have innovation without branding, but you can’t brand without innovation,” said Sorrell.
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