Martin Sorrell, CEO of WPP: The need for country managers for worldwide internal communications

David Spark here, reporting for ad:tech at ad:tech NY 2009.

Here’s a portion of the opening keynote of ad:tech given by Martin Sorrell, CEO of WPP. Sorrell said CEOs now have ways to communicate that they’ve never been able to communicate before, especially internationally. You can’t just run an international business sitting in just one country. As companies become larger and more complicated there is still role for an intriguing and powerful role for country managers that deal with governments, technological change, research and development, and education.

Email this Story to a Friend