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At ad:tech in San Francisco, I spoke with Tom Bedecarre, CEO of AKQA about an issue he brought up on the panel at the Chairman’s Reception discussion on branding. He said that if a company makes a decision to spend $2 million on TV ads, there’s no discussion or proof point. But if you want to spend $2 million in digital, then you’ve got a lot of explaining to do. “With online media there’s a higher expectation that you’re going to supply data for any buy recommendation,” Bedecarre said. http://www.adtechblog.com/13277/