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Representatives from CNET, ATOM Films/Shockwave, and ESPN joined to talk on the panel about video content. CNET seems to have been the early pioneer, starting streaming CNET TV in 1996. This was all origional programming, but had a small audience due to lack of available broadband. Now with 50 million homes using broadband connections, they’ve seen a huge rise in demand for their video programming. To monitize the site space used for video they are feeding video spots (15’s and 30’s) to the viewers before the content runs. He shared case studies from clients like Johnson & Johnson, which ran the same creative on TV and experienced an 80 percent recall to the online ads, while only about a 20 percent to the spots that ran on TV. CNET is most excited about the interactive possibilities further boosting the online video spot’s already great response. The next generation for CNET will be 15 second spots fully integrated into the web programming in intervals much like TV… Bottom line: The future is bright for TV on the web and looks to be brightening. http://www.adtechblog.com/2380/