Sysomos: Understand the ins and outs of the buzz around your company
David Spark here, reporting for ad:tech at ad:tech NY 2009.
I’ve been analyzing the social media monitoring space for a while, and I was impressed with the interface Sysomos was showing off. While there are many tools out there that will tell you what people are saying about you, Sysomos has a buzz graph that shows some of the hot terms that keep coming up and especially show you how certain terms correlate more strongly than other terms. For example, in the demo, Aubrey Podolsky, Manager of Client Relations for Sysomos, showed how the word “Amazon” correlated very highly with the word “e-book.” Watch the demo to see how it works.

