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David Spark here, reporting for ad:tech at ad:tech NY 2009. I spoke with Philipee Lang, VP of Marketing for Talk Ahead, a platform for publishers to offer sponsored comments. Very cool simple to use platform that any publisher can use. At the bottom of each post, just before the community comments, is a space for sponsored comments. If you read an article for which you think your company has relevant comment, you click on the “sponsor this” link and you receive a window to enter your comment with a follow up link and then agree to a pay system which could be PPC, CPM, or just for a period of time, say two weeks. The pay system is up to the publisher to determine. Sponsored comments appear above natural comments just like sponsored search results appear above natural search results. http://www.adtechblog.com/46345/