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Nothing makes a blogger’s job easier than when a presenter summarizes their presentations in a nice, self-contained list. So the “Technology Marketing Ideas You Can Use” panel was a godsend. Bill Carpenter of Oracle offered his “10 Tips in 10 Minutes”: Plan and execute across buying process Work with and through sales Plan globally, execute locally Build and leverage analytics Utilize a single data model Plan and execute across channels Forge alliances with trusted brands Define and measure ROI Test and learn Use agencies as partners Not to be outdone, Michael Grover of CMP Media offeredd his “3 Laws of Advertising Landing Pages”: The landing page is part of the ad. Not all clicks are the same. Repeat visitors and first-time visitors should be treated differently and given different offers. Be a lead farmer. Nurture leads using media over time, don’t just “hunt” for leads using advertising. The other guys had some good points as well, but no numbered lists. http://www.adtechblog.com/2392/