When marketing to the Hispanic community, be wary of cultural sensitivities
Posted by David Spark · Thursday November 05, 2009
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Looking to advertise to the Hispanic market, reaching all of Central and South America? Make sure you understand the cultural sensitivities of every community. I spoke with Carlos R. Cobian, Global Sales and Marketing Director for Wireless Idea who told me that this becomes quite an issue for his business which is mobile marketing to Hispanics. For example, Cobian said, a word that might mean “cupcake” in one culture may mean a sexual organ in another. You don’t want to make that mistake, cupcake.
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