Why Isn’t Online Advertising Accountable?
Posted by David Spark · Tuesday April 21, 2009
You would think that since the Internet traffic is so measurable that we could prove the effectiveness of advertising. Sadly, that’s not always the case. And according to Bruce Rogers, Chief Brand Officer at Forbes, it’s something his industry needs so advertisers can gain the confidence to spend ad dollars again.
Commenting is not available in this weblog entry.
