WPP’s Martin Sorrell: ad spending online isn’t keeping pace with people’s time online
David Spark here, reporting for ad:tech at ad:tech NY 2009.
Sir Martin Sorrell Chief Executive Officer at WPP literally took to the floor at ad:tech. The house lights went up and he stepped into the aisle to conduct his opening keynote on Wednesday. He wanted to conduct an interactive session with the 1200 people in attendance. Before he went on stage I caught him for a quick interview for which he was a bit coy about what he was going to talk about. But he did admit to one issue that’s going to change over the coming years and that’s our increased investment in digital. He said depending on the study you look at we only spend 12-13% online, but we’re spending 20-28% of our time online. Spending on online advertising isn’t keeping pace for what we’re spending. That’s definitely going to change.
